LAST UPDATED: February 12, 2026

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Playday (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or otherwise interact with us.

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By using our website, you agree to the practices described in this Privacy Policy.

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INFORMATION WE COLLECT

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We collect information in the following ways:

Information You Provide to Us

When you:

• Make a purchase

• Create an account

• Sign up for emails

• Contact us

• Participate in promotions

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We may collect:

• Name

• Billing and shipping address

• Email address

• Phone number

• Payment information

• Order history

• Any information you voluntarily provide in messages or forms

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Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address

• Browser type and device information

• Pages visited

• Time spent on pages

• Referring website

• Cookies and usage data

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2. HOW WE USE YOUR INFORMATION

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We use your information to:

• Process and fulfill orders

• Provide customer service

• Communicate with you about orders and updates

• Send marketing emails (if you opt in)

• Improve our website and customer experience

• Prevent fraud and enhance security

• Comply with legal obligations

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We do not sell your personal information.

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3. COOKIES AND TRACKING TECHNOLOGY

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We use cookies and similar technologies to:

• Remember your preferences

• Enable shopping cart functionality

• Analyze website traffic

• Deliver relevant advertising

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You can control cookies through your browser settings. Disabling cookies may affect certain site features.

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4. SHARING YOUR INFORMATION

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We want you to understand when and with whom we may share the information we collect.  Information submitted by you will be transmitted to and shared with third parties, including third parties who may be located in other countries, in order to provide the Services (including but not limited to transaction processing and fraud prevention). We also may disclose information that we collect through the Services with third parties as follows:

• Service Providers. We may share your information with our agents and service providers that perform certain functions or services on our behalf, such as to host the Services, manage databases, host a store or other e-commerce platform, perform analyses, or conduct surveys.

• Other Parties When Required By Law or as Necessary to Protect the Services. We may disclose your information to third parties in order to protect the legal rights, safety, and security of Super Smalls and the users of our Services; enforce our Terms of Service; prevent fraud; and comply with or respond to law enforcement or a legal process or a request for cooperation by a government or other entity, whether or not legally required.

• In Connection With a Transfer of Assets. If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the event of bankruptcy, we may transfer your information to one or more third parties as part of that transaction.

• Other Parties With Your Consent. We may share information about you with other third parties when you consent to such sharing.

• Aggregate Information. We may disclose to third parties information that does not describe or identify individual users, such as aggregate website usage data or demographic reports.

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You will be notified via email and/or a notice on our Site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

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We may share your information with trusted third parties that help us operate our business, including:

• Payment processors

• Shipping carriers

• Email marketing platforms

• Analytics providers

• E-commerce hosting platforms (such as Shopify)

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These service providers are only permitted to use your information to perform services on our behalf. We may also disclose information if required by law or to protect our rights.

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Social Networking Services
The Services may allow you to post information to various third-party services or platforms, such as social networking services like Instagram, Twitter and Facebook.  You acknowledge that if you choose to use this feature, your friends, followers and subscribers on these third-party services or platforms will be able to view such activity.  If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services, including information about your contacts on those social networking services.  The use of the information by such social networking websites will be governed by their privacy policies, and we do not control their use of the shared data.

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5. EMAIL MARKETING

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If you opt in to receive emails, we may send newsletters, product launches, and promotional content. You may unsubscribe at any time by clicking the “unsubscribe” link in any email.

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6. YOUR PRIVACY RIGHTS

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Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your personal data

• Opt out of marketing communications

• Request information about how your data is used

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To exercise your rights, please contact us at: team@hiplayday.com​

We will respond within a reasonable timeframe as required by applicable law.

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7. DATA RETENTION

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We retain personal information only as long as necessary to:

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• Fulfill orders

• Provide customer service

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

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8. DATA SECURITY

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We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet is 100% secure.

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9. THIRD-PARTY LINKS

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Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

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10. CHILDREN'S PRIVACY

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Our website is not directed toward children under the age of 13. We do not knowingly collect personal information from children.

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11. CHANGES TO THIS POLICY

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We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

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12. CONTACT US

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If you have questions about this Privacy Policy or how your information is handled, please contact us at team@hiplayday.com